When a great mango looks for a market

IN 2021, as the world struggled to shake off the Covid-19 pandemic, Kuttiattoor, a quiet village in Kerala, found itself basking in glory it hadn’t entirely anticipated. An eponymous mango which Kuttiattoor had been lazily growing for the longest time had earned the village a Geographical Indicator (GI) tag.

For the record, the village was suddenly famous — nationally and globally too — because the Kuttiattoor mango had now placed it in a firmament of distinctive products like Scotch, Champagne, Basmati, Darjeeling tea and Florida oranges.

The Kuttiattoor mango takes its name from the village of Kuttiattoor. It also grows. . .

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