I have always found it attractive to look at individualized solutions to global problems. After all, it makes much more sense if one can oneself, without any coordination with anyone else, change the world! It also gives one a competitive advantage — for being part of the solution.
Indeed, all changes in the end are but individual changes. And before I go further, I must also credit the theory that individual changes or nudges, though necessary, are NOT going to be enough. Financial institutions, governments and businesses need to change the way they operate to change the world. But what. . .
