Businesses in organic products are as much about social impact as healthy bottom lines. It means farmers, consumers and the company must all swim together.
“An organic enterprise has to benefit the company, the consumer and society,” says Pankaj Agarwal of Just Organik who procures organic produce from small farmers in Uttarakhand. “The consumer benefits from a life free of harmful chemicals. The company makes money, if not today then in the future. Third, our company has social impact.”
Just Organik was launched in 2013, by Agarwal and his wife, Richa. At. . .
