Edwin Pinto is perhaps Goa’s only designer-shoemaker to keep his business running for 20 years without publishing a single advertisement. For him word-of-mouth works better.
And why would he need advertising? With an outlet located off Goa’s busiest traffic route from Mapusa to Panaji, it is almost impossible to miss 'Janota’ which in Konkani means stylish, chic, or as Edwin puts it, “it almost means chic, but it’s not really there”.
It is at this design studio-cum-shop that Edwin dreams up designs, works with a. . .
