INDIA is a psephologist’s and electoral data miner’s delight. Not only does the country generate an enormous amount of electoral data but does so on a regular basis. It is, therefore, not surprising that almost every major political party now hires data miners and data analysts to generate political strategies. Some have even made a fortune in this start-up business. Despite the availability of more data and access to cleverer ways of processing and analyzing that data, election outcomes continue to baffle political analysts. The voter, like the consumer, is queen!
Indian election analysis has. . .
