Amul is easily one of India’s most recognised and loved brands. Much of the following it enjoys is because of the consistent quality of its products. An equally important reason is that Amul is the outcome of a successful farmers’ cooperative in Gujarat. The money it makes serendipitously goes back to milk producers.
While the cooperative movement in India has generally been riddled with problems and failures, the Gujarat Cooperative Milk Marketing Federation (GCMMF) has shown how farmers can happily come together to go to market profitably.
The vision for Amul and the foundations of. . .
