Farmers need helping hand to deal with markets

WHEN the Kuttiattoor mango was given geographical indicator status there was reason to celebrate. Its unique qualities had been documented and recognized. Commercial success seemed round the corner. But it hasn’t happened that way. It is one thing to be recognized as unique and an altogether different challenge to carve out a place in the marketplace.

Farmers are the rightful owners of the biodiversity they nurture over generations. A banana here, a mango there, grains with special properties — these are the outcome of community traditions and practices. They are further defined by the soil, water and the. . .

Comments

Your email address will not be published.