The Indian tourist has evolved and matured. When destination fatigue sets in, Indian tourists scout for off-the-beaten track destinations, new experiences and experiential travel in the ‘Land of Smiles’. Cashing in on the changing demands, perspectives and consumer patterns, the Tourism Authority of Thailand (TAT) has come up with innovative ideas for attracting tourists. Currently, TAT has embarked on a marketing spree to promote and showcase niche destinations like Rayong and Chanthaburi in eastern Thailand which are not as flamboyant as those in southern or northern Thailand.
Weary of the bustling nightlife. . .
