The market beyond drip

When plants and trees need water how much are they really asking for and when and how should it be delivered? Figuring that out can mean a good chance at cracking a diverse customer base in rain-fed, water-starved parts of India where orchards, flower beds and vegetable gardens all cry out for more efficient irrigation.  

K.S. Gopal of the Centre for Environment Concerns (CEC) has designed a system that is more efficient than drip irrigation because it is subterranean and delivers moisture to the roots of plants.

He says he has done it by talking. . .

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