Small biz: How to make it cool for the young.

Everybody has got the lowdown on the unemployment problem. Nobody seems to have figured out how to fix it in real time. There is a rising tide of young people who can’t land jobs with the government or big corporations. Where should they look and how should they meet their aspirations in their most productive years?

Ravi Venkatesan believes the answer lies in the creation of a sea of small businesses, which will meet local needs and generate jobs on a scale not achieved before in India. Mass entrepreneurship of this kind would stimulate the economy and change. . .

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