When India Votes is about the use of media by political parties when they campaign for elections. Reaching out to some 800 million voters, the largest electorate in the world, is a mindboggling feat and political parties use every means, fair or foul, to get their message across.
The authors trace the trajectory of the media and political campaigns since the early days. They also focus on the 2014 general election, ‘the mother of all elections’ which, say the authors, has changed election campaigning in this country forever.
Why is media so critical to politics? In the first. . .