There are many routes to inclusion. Entrepreneurs who push the boundaries of technologies and markets finally make invaluable contributions to improving the lives of people. Our cover story this month is about such bottom-up companies. We find them attractive and full of value. It has become trendy to call them social enterprises. But such a description should not result in them being mistaken for bleeding heart attempts at dispensing charity. On the contrary, these are potentially robust businesses. Their promoters are driven people looking for challenging frontiers. They also go much beyond the very predictable and. . .