Kokum (Garcinia indica), an indigenous fruit with medicinal value, is becoming the nub of a rising beverage industry in the Konkan region of Maharashtra with two drinks, sol kadi and kokum squash, rapidly gaining popularity.
Every year, about 10,000 litres of ready-to-serve sol kadi are sold in Pune and Mumbai. These are modest estimates. In the Konkan region as a whole, about 20,000 litres are sold. The sol kadi business alone is estimated to be around `60 crore a year.
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