The ad on TV features Vidya Balan, the Bollywood star and ambassador of the Government of India (GoI) programme for building toilets in homes. She asks the mother-in-law, who is lengthening her bahu’s ghunghat at her son’s wedding, “Do you have a toilet at home for your daughter-in-law?” Mum-in-law replies: “No.” Balan retorts: “Then why are you extending your bahu’s ghunghat if you can’t provide her a toilet at home?”
It is the smartest ad. . .