Consumers invariably end up taking what they are given. Someone somewhere shapes their decisions even as they may live in the belief that they are making their own choices. New entrants to the party either have to bide their time till they get noticed or they should know to muscle their way in. Ask us at Civil Society.
Azadi Records, which is our cover story this month, has enriched the Indian music scene by identifying little known musicians, singers and other performers like DJs and connecting them to audiences. It has helped some great talent find. . .