Famous mango is a loser in the marketplace

WHAT ails the Kuttiattoor mango? In the past seven years the stars seemed to shine on this luscious mango. It received a Geographical Indication (GI) tag, thanks to the Kerala Agriculture University’s (KAU) IPR Cell, till recently headed by Dr C.R. Elsy. Media coverage made the Kuttiattoor mango famous throughout Kerala. People began to grow it, making it a household name. 

Then, Kannur airport started operations four years ago. The airport is just half an hour’s drive from Kuttiattoor panchayat. In fact, the road to the airport passes through 16 km of  Kuttiattoor. . .

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