Vikram Bhargava’s hobby was making pickles at his family farm in Paharapurwa village, in Rajnagar tehsil of Madhya Pradesh. His forte was a tangy mandarin orange pickle that he made from the oranges that grew copiously in his backyard. He gifted his handmade pickles to family and friends who loved them.
Bhargava’s daughter, Niharika Bhargava, a postgraduate in marketing strategy and Innovation from Cass Business School, London, sensed a business opportunity in her father’s hobby.
She had worked for a public relations company, Edleman, as an accounts executive, and resigned after six. . .
