Plastic into products: Upcycling the Lifaffa way

Kanika Ahuja is the CEO of Lifaffa, an enterprise that converts plastic waste into sheets and then crafts them into fashionable products. Lifaffa is training smaller groups down the value chain so that they can become micro-enterprises.

Kanika is not just upcycling plastic but also upscaling the work of Conserve India, an NGO founded by her parents, Anita and Shalabh Ahuja, in 1998. The NGO initially focussed on energy efficiency and then moved on to tackling the plastic menace in Delhi.

They zeroed in on thin plastic bags. These bags don’t have any resale value so they. . .

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