The government has been a game changer by setting a target to finance 20 million new homes for the poor in urban India by 2022, but are there things it can learn from the experience of entrepreneurs who have already shaped a market in affordable housing and finance?
For more than a decade, much before the launch of the Pradhan Mantri Awas Yojana (PMAY), builders and finance companies have been serving customers in the informal sector. These are people capable of buying small flats of 400 or 500 sq. feet and in need of loans as little as Rs. . .
