Banana man goes digital from nowhere

Four years ago, 23-year-old C.V. Srinidhi, a computer science graduate, decided to try his hand at natural farming. His family had an acre lying unused. His first attempt was a total disaster. But he summoned courage and tried again.

Three seasons later Srinidhi is a consummate farmer, a digital agriculture guru much in demand on WhatsApp groups. What’s more, he has mastered a skill that very few farmers possess — of marketing his products, adding value and diversifying his product portfolio.

“There is growing insecurity and disappointment among IT professionals. I don’t. . .

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