Ganesh Narayan Chaudhry is a farmer in Mahapura village of Jaipur district in Rajasthan. His is an even-paced rural existence where few things change. He grows his fruits and vegetables and makes his usual trips to the mandi where he sells to traders. A lot of time goes in tending to his fields. With 10 acres he is reasonably well-off but not rich. In his 40 years he has learnt the virtues of living within his means and not splurging on new possessions.
But when a dealer for the Multix, a personal utility vehicle, turned up last year. . .
